An extraordinary award and voter rating that can revitalise your business and provide you with success year after year

Ethical Good Food Awards are about keeping customers for a lifetime. Unlike other awards Ethical Good Food Awards can help your business get ahead of your competitors by ten years in terms of sophistication, size of profits and overall prospects in a matter of weeks. Ethical Good Food Awards are the only customer initiated awards of its kind and for that reason it is the most important accolade any business can gain in a year. Across the UK Ethical Good Food Awards are moderated by Customer Associations® and it covers all UK boroughs and counties. Established in 2005, Ethical Good Food Awards have had a positive impact on more than 4,200 businesses to date, and tremendous appreciation for them by their customers.

Customers are the life blood of your business. Without customers your business will die. It costs the average business 14 times to acquire a new customer in comparison with keeping (retaining) an existing customer. By acquiring and keeping customers for their lifetime your business will flourish and become extra-ordinarily profitable over time. To keep customers for their lifetime (for achieving lifetime loyalty) as a business you will need three key strategies covering short-term, medium-term and long-term loyalty. Ethical Good Food Awards offers all three.

For short-term loyalty, the Happy.Unhappy sticker strip gives your business the ability to be pro-active (detect, intervene and fix dissatisfaction) in preventing customer loss before a customer leaves your premises at the end of each visit.

For medium-term loyalty, there are two distinctive award themes that give a business all around the year coverage. The awards create interaction and participation from customers which in turn creates a sense of belong which is much more powerful than that generated by the average loyalty card scheme. This feeling of belonging or ‘sense of membership’ positively alters the behavioral responsiveness of your customers to you when it comes sticking with you over time.

For long-term loyalty, you will need to transition your customers from ‘member’ to ‘fans’. Just like football clubs, in order to motivate customers (fans) to remain loyal over a long-long term. For this you will need to cement your relationship with them using celebratory functions (as in winning a trophy). We offer you the ability to host two celebratory functions, for each award and in addition the Golden Star Voter rating which is free when you win the two awards.

Provides a ready infrastructure to harness the power of customer involvement

Ethical Good Food Awards can provide you with a ready infrastructure to harness the power of customer involvement in your business to drive up your profitability. ‘We will help you discover the most valuable but yet undiscovered assets in your business, Mavens. We will then help you build up your business using the power of Mavens to significantly improve your business’s profitability’ – John Cook, Head of CRM

‘We can really help you motivate your customers to do more for you using – Impress Me. This program will facilitate the creation in your customers’ minds the desire to belong and to connect with your business in as much the same way as a football supporter to a football club. Engaging your customers in a meaningful relationship can be very rewarding for you and your customers’ – A Joseph, COO Ethical Business Awards.

Building faithfulness and dedication from customers

Football supporters derive a great deal of excitement and a sense of community from rooting for a team. There is a body of scientific evidence suggesting that for most fans, these ties go much deeper. Five years of research into customer behaviour relating to voting and assessment makes us believe that involving your customers in an awards programme where your customers believe their voting will positively impact your business will hook them in, building faithfulness and dedication from them toward your business. This creates committed and enduring loyalty from your customers providing you the most formidable defense against decline and helping you grow your business rapidly, with sustainable long term success.

Building business performance in the face of adversity

A UK study compared the financial performance of 120 award winning companies that met specific criteria against comparison companies of a similar size. The financial performance was tracked over eleven years. Award winning companies were shown to have experienced a 63% rise in income and a 39% increase in sales when compared to non-winners. The study was conducted by the University of Leicester for the British Quality foundation.